reverb

Sony Music has just launched a new tool for brand managers called The Music Marketing Gateway.

The website offers plenty of insight, research and case studies and while it doesn’t tell us anything brand managers didn’t know already, it is an informative, detailed and well put together approach that can educate as well as assist marketers and musicians find the perfect ‘partner’ for them. 

One of the interesting aspects of this website is a breakdown of the UK population into four different segments called Fanatics, Enthusiasts, Casuals & Traditionals.  It is fairly obvious which group is most interested in music – though it does reinforce the point that all age groups from all backgrounds consume music in some form or another.  If record labels including Sony Music are to seek out new partnerships for their artists, it is very important for them to know the sound of whatever brand they are talking to.  Music is what record labels know best, so this website should be relatively straightforward for Sony Music but I wonder will Sony Music introduce a new section giving a breakdown, understanding or even the right sound for 100s of brands – that way they could simply match everyone up.

For anyone interested in finding out more about Sony Music’s latest project – check out The Music Marketing Gateway - you will need to register first before you receive any login details.